Johnson Health Tech
Brands: Matrix Fitness, Planet Fitness, Onyx Collection
(1)
Planet Fitness 3D Flyovers
Transformed 50+ 3D renders into dynamic brand experiences for new Planet Fitness locations. Added strategic music selection and animation to bring static flyovers to life, adapting content across formats (30-second cuts, square and vertical).
Key Impact: Scaled brand storytelling across national expansion while maintaining visual consistency
(2)
Matrix Magnum Plate-Loaded Launch Production
Worked with cross-functional team (product, brand, production) during week-long Minneapolis shoot for strength equipment launch. Captured behind-the-scenes narrative content that humanized the product development process and built anticipation within the fitness professional community.
Key Impact: Translated technical product features into compelling brand moments
(3)
Onyx Hospitality LinkedIn Campaign
Developed 3 LinkedIn ad videos repositioning the Onyx Collection from standard fitness equipment to a premium lifestyle statement for luxury hospitality. Crafted messaging and visual storytelling to speak directly to high-end hotel decision-makers.
Key Impact: Elevated brand positioning in competitive luxury segment